Historical Advertisements

All enlargeable


 House of Rochas 1948 advertisement image



(below) Stephen K.: "I have the greatest admiration for the glamorously dressed lady on the left who, despite wearing the
 long corset of the time and lacing down to something like eighteen inches, can still play a trick shot behind her back!" (early 1880s)


(right) Advertisement appearing in La Mode, March 12, 1910


Antique French advertisement
Provided by Joëlle




"Oh! How horrible I look in this old corset." "How delightful to be admired by everybody."
"What an improvement The Madam Warren Corset and how comfortable." The Happy Result!


During The Era, there appeared many advertisements for corsets
 which would 'improve' health.  Although certain  support features may
seem be beneficial, other claims were more suspect...

Talia provides these


Royal Worcester Corset advertisement which appeared
in the  May 1901 edition of  the Ladies Home Journal.




Advertisement from
McClure's Magazine, April 1903




"This lady wearing the Edwardian corset standing in front of the double mirror was a model for the French made Thylda corset. Here is an original
   ad from a 1910 ladies magazine from  my antique corset collection showing the same lady advertising theThylda corset."     Antique and Vintage clothing 1800-1960.     A virtual museum of antique corsetry.

Joëlle offers this translation:
"Ideal for the concerned elegant woman because of its healthiness, maintaining the organs without obstructing them, so much so that it helps restore the figure lost by maternity, without becoming deforming.  More flexible and lighter than knitting or shirt, and replaces all belts advantageously - appreciated and recommended by the doctors who have seen it. A form for measurements is sent on request - each customer has an owner-made pattern for her, measurements, which is preserved (on file)."

Alternative presentation


Peter O. writes:
"This page of corset images
is of a catalogue from Rainal Frères, a French company.

This catalogue shows both expensive fashionable corsets and corsets for medical treatment, helping the orthodontist <sic> or doctor of that era to buy/make corsets for the 'average' schoolgirl.

"If a French doctor in 1907 normally bought corsets, he had an education in that, and there were textbooks on the subject. Such a textbook
would be interesting, but I am unaware on how to find such.
And if French doctors bought fashionable corsets, German doctors also must have
had access to similar textbooks. 
Can anyone help, at least with the titles and/or authors names?"

This image at right is an example from the Wilhelm Jul. Teufel Stuttgart llustrierter Haupt-Katalog (1911):  Geradehalter Corsett "Repona"

(below) From Ladies' Realm, December, 1901, sent by John H.


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