House of Rochas 1948 advertisement image
(below) Stephen K.: "I have the greatest admiration for the glamorously
dressed lady on the left who, despite wearing the
long corset of the time
and lacing down to something like eighteen inches, can still play a trick
shot behind her back!"
Advertisement appearing in La Mode, March 12, 1910
Antique French advertisement
Provided by Joëlle
TRANSLATIONS 0F ABOVE:
|"Oh! How horrible I look in this old
||"How delightful to be admired by
|"What an improvement The Madam Warren
Corset and how comfortable."
||The Happy Result!
Era, there appeared many advertisements for corsets
'improve' health. Although certain support features
seem be beneficial, other claims were more suspect...
Royal Worcester Corset advertisement which appeared
in the May 1901
the Ladies Home Journal.
McClure's Magazine, April 1903
"This lady wearing the
Edwardian corset standing in front of the double mirror was a model for
the French made Thylda corset. Here is an original
ad from a 1910 ladies magazine from my antique corset collection
showing the same lady advertising theThylda corset."
www.corsetsandcrinolines.com Antique and Vintage clothing 1800-1960.
A virtual museum of antique corsetry.
Joëlle offers this translation:
"Ideal for the concerned elegant woman because
of its healthiness, maintaining the organs without obstructing them, so
much so that it helps restore the figure lost by maternity, without becoming deforming. More
flexible and lighter than knitting
or shirt, and replaces all belts advantageously - appreciated and
recommended by the doctors who have seen it. A form for measurements is sent on request -
each customer has an owner-made pattern for her, measurements, which is
preserved (on file)."
Peter O. writes:
"This page of corset images is of a catalogue from
Rainal Frères, a French company.
This catalogue shows both expensive fashionable corsets and corsets for
medical treatment, helping the orthodontist <sic> or doctor of that era to
buy/make corsets for the 'average' schoolgirl.
"If a French doctor in 1907 normally bought corsets, he had an education in
that, and there were textbooks on the subject. Such a textbook
interesting, but I am unaware on how to find such.
And if French doctors bought fashionable
corsets, German doctors also must have
had access to similar textbooks.
Can anyone help, at least with the titles and/or
This image at right is an example from the Wilhelm Jul.
Teufel Stuttgart llustrierter Haupt-Katalog (1911):
Geradehalter Corsett "Repona"
(below) From Ladies' Realm, December, 1901, sent by John H.
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